What’s worse than finding half a maggot in your Apple? Not being able to multi-task on the iPad.
The Apple iPad, which was launched this week, is beautiful, light and, at first glance, the type of technology that Generation Y would covet, being as it is the epitome of technology blending. You can create documents, surf the web, listen to music, share photos, watch videos, read books, and play games. Particularly E-Book readers and handheld gaming devices should be very, very worried.
However, none of this will mean anything to Generation Y, as the tragic flaw with the iPad is that it doesn’t multitask! Despite Apple’s vision for the iPad to bridge the gap between iPhones and laptops, you can’t, for example, listen to music and write a document at the same time. This is bad news for a generation characterised by its multi-tasking tendencies.
Look at it this way: How many Generation Ys have you seen doing seemingly a million things at once with their technologies? Listening to their iPods, calling their friends, while watching online videos and looking up items on Wikipedia…This is the generation which blends all areas of its life and pounces upon technologies which enables this. With creative blends of technology already on the market (such as your filofax on your phone and internet on your television), why would Generation Y want a technology which doesn’t facilitate multitasking?
In sum, while the iPad is a clever conglomerate of technologies in one device, that the user can’t use more than one technology at a time means it won’t be well liked by Generation Y. Perhaps when an iPad 2 comes out, with the ability to use multiple applications at once, Generation Y may pay attention.